Founded in 2014, luxury shoe brand Alexander White offers chic and elegant shoes with a playful, youthful twist. Each shoe is designed in London and passionately handmade by skilled artisans on the outskirts of Florence, Italy. As a designer, Alexander is influenced by his surroundings, from architecture to antique jewellery, these influences are then interpreted in a modern and energetic way. The belief that a beautiful pair of shoes changes the way a woman presents herself to the world is what drives the design process and commitment to make women feel special. Alexander White graduated from Edinburgh University with a degree in Design and Applied Arts. He went on to work at Erdem and Giles, before enrolling at Cordwainer’s College to study footwear design. Following his studies, he worked at Kurt Geiger. A chance meeting with Sandra Choi, who reviewed Alexander’s portfolio, is what prompted the designer to start his eponymous label. Since starting the label, Alexander has been nominated as one of the four footwear finalists at Altaroma & Vogue Italia’s WHO IS ON NEXT 2015 as well as winning Best Footwear Designer at the Draper’s Footwear Awards 2017. Since 2017, Alexander presents during London Fashion Week. Signature elements throughout his collections include embroidery and metallic materials, contrasting traditional design techniques with modern aesthetics to create truly unique shoes.