Showroom Seven is an image oriented business promoting consumer product awareness. The agency has the distinction of having it's own in-house public relations office: Seventh House PR, which employs a full-time staff of eight. This office functions financially as a cooperative effort involving all of the designers and the showroom. A monthly press fee is negotiated with each designer to help pay for the services that Seventh House PR provides. Through editorial exposure in major fashion publications, the designer's name becomes associated with the product, eventually leading to increased sales.