The sales staff and managers of Showroom Seven are very familiar with the needs of their buyers, and with the current trends in the market, through our constant flow of appointments. THis information is shared with designers on an ongoing basis. Before market week, each season, when a designer is preparing the next collection, specific meetings are held, and this necessary information is shared. In the ever-chanfing designer market, it is crucial that a collection be on target for the season, which is made possible through Showroom Seven's privileged information and insight.
A major element of Showroom Seven's marketing strategy is the participation in trade shows. Domestically, the Intermezzo / Accessorie Circuit held in January, May and August provides these designers a concentrated exposure to out-of-town buyers and press. The Fashion Coterie, held in February and September, provides ready-to-wear designers with similar exposure for their markets. Showroom Seven attends these trade events as a group and provides it's designers with a comprehensive package including negotiations with show organizers, set-up and design of the exhibition spaces, and of course, sales staff.